Marketing Strategies and Events

Gotham Media's team of professional writers and journalists creates customized content designed to reach help you to reach and connect with your highly desired demographic. From blogs to speeches and articles, we dive deeply to create well researched, informative and entertaining content for your audience.

Gotham Media will create and execute a social media plan to place you in front of the people you need to reach. The selection of the most appropriate social media channel and engagement are the two most critical components of our social media strategies.

Creating compelling content is only half of the challenge. Your prospective clients and customers need to know where to find you. Using tried and true techniques (and a lot of blood, sweat and tears), Gotham Media will make sure that you rise to the top in searches on Google and other major search engines.

Drawing upon years of experience working for major media and news outlets, the Gotham Media team can develop and execute a plan to enlist reporters, producers and bloggers to cover your story. We will work with you to shape your unique story, walk you through the process of news coverage and prepare you for interviews.

Gotham Media will find out where you stand in the marketplace and among your competitors and clients. Using data obtained in a baseline audit, we'll work with you to shape the reputation that you want out in the world, online and off.

Gotham Media will create, manage and execute a customized Pay-Per-Click campaign on Google for your business or product line. We will work within your budget to create a list of keywords that can reach your target demographic economically and effectively. We'll manage the account on a daily basis to ensure that you're getting the most bang for the buck and to keep it coordinated with your organic search presence.

Most commercially databases are garbage. Full stop. They're expensive and inaccurate. We take the time and effort to create complete databases based on demographic information that you provide. We'll then use that information to create customized email outreach campaigns. We monitor the response to each mailing to classify and categorize leads so that we can follow up most effectively with those leads that are most likely to convert to sales.

We start the process with Emmy Award winning broadcast experience. We then add our experience in branding and the expertise gained in working with companies and firms of all types to create a customized video experience. Once the video is produced Gotham Media will arrange to gain maximum exposure for the production on multiple media channels and platforms.