Early April, it’s the time of year when you’re struggling either to finish (or start) your taxes. It may be an unfortunate time to discuss “audits,” but a good reminder to conduct an annual review of your business’ social media presence and activity. If you’re not yet on social media, it’s an even better reminder that you better be.
These days it’s not enough just to be on social media. You need to do a good job and also an eye on your own presence. Social media platforms are unrelenting beasts that need to be fed with new content, constantly.
Your own social media needs and profile is unique to you and may change from time to time, but here are some of the elements that should be included in your social media audit.
There are certainly other things that you should be looking out for and monitoring in your company’s use of social media, and it’s worth taking the time to devote some serious thought to it in the same way you review other aspects of your sales and marketing programs. Unlike death and taxes, conducting a yearly (or ideally a more frequent) social media audit is not inevitable. It’s not even required. But it should be.
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