I’ve just turned 54 years old, and I’m all in on social media. As the CEO of a marketing and PR company I have no choice. It’s what I need to know to provide state of the art services to our clients (i.e. to sell their stuff). Sure, I like it, even love it, but the point is that in today's world I need to know how it works.
As a senior executive, or even as a functioning member of society, it’s what you need to know too. It’s what you need to know to grow your own company, to stay in touch with employees, and, hell, even to communicate with your kids.
There are too many executives who hold their noses at the thought of social media. It’s a fad. It’s for “the kids.” It’s too hard to learn. I’ve heard all of the excuses first hand. These are many of the same people who did (and maybe still do) have their assistants print out their emails.
I’m here to tell you that social media is here to stay. Saying that you refuse to use it as a matter of pride (or stubbornness) is like someone saying in the 1890’s that they refuse to use the telephone, or in the 1950’s that they refuse to acknowledge the existence of television.
OK. It’s here to stay, and you need it. Here are a few compelling reasons why you need to master it.
It’s not too late to adapt to social media. In fact, it’s crucial business knowledge in today’s world. You can teach it to yourself, your employees and kids can help. And you can always hire someone to walk you through it.
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