Corporate events can be the ultimate in content marketing for your firm or company. They enable you to connect with prospects directly and personally. When they work there’s nothing better. When they’re bad, they can hurt your firm, your brand and your reputation.
Herewith, based on over a decade of experience, are the reasons why your company’s events suck:
Events are really about show business. They’re about informing and entertaining people. By doing that you’ll bring attention to your company and generate leads. Everybody wants credit for putting on an event. “Hey look at us. We’re producing an event. We even have an open bar!” Well, if your audience is at all sophisticated. OK, if they’re breathing, they’ll know that your firm is sponsoring the event. Give them what they want and you’ll reap the credit and the rewards. Put them to sleep and you’ll never get them back.
What have you found to work (or not work) for you? I'd like to hear more about it. You can comment below or always reach me at firstname.lastname@example.org
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